Coach Marketing will create and implement a coordinated promotion plan for each CBC event. These plans include e-blasts, social media posts, blog posts, PR releases sent to media pre and post event, and post event recap blogs.
Video
Four events of CBC’s choosing will also receive a 2-3 min promotional video to be used in the previously mentioned communications. While the CBC may choose any four events, we recommend the following:
- Economic Forecast Meeting
- Award of Honor
- Merit Awards
- CBC Golf Outing
Coach Marketing will work with the CBC to establish a full production calendar detailing promotion for each event.
Each event will receive a multi staged email campaign designed to highlight event features and increase attendance.
Social Media
Promoting the CBC and its events can be greatly aided by incorporating a structured social media plan. Coach Marketing will setup and maintain dedicated pages/profiles on the following social media platforms:
- YouTube
All posts will share and highlight other CBC communications, and ensure exposure to the largest audience, regardless of preferred social platform.
Public Relations
Coach Marketing will produce and submit PR releases to appropriate media and organizations. Releases will be sent before events in promotion, as well as after events to summarize. Releases will also be sent in conjunction with special news and announcements.
Coach Marketing will work with local media to ensure they have access to any pictures, video, or information needed to cover the CBC. A constant effort will be made to establish mutually beneficial relationships with the media.